Google owns numerous products including Google+ and YouTube. When it comes to online and social video sharing, YouTube dominates the market. It is one of the most popular sites in the world. Google+ is Google’s answer to Facebook. From the moment Google released Google+ to challenge Facebook, Google has been looking for ways to integrate the social networking platform into its other products.
Google Piggybacks Off of Its Own Popular Products
Today, if you are signing up for any Google product, whether it be a Gmail account, Google Webmaster Tools, Google Analytics account, YouTube account, or any other of Google’s numerous products, you must first create a Google account with a Google+ enabled profile. It is a requirement. Google has the ability and the power to basically force the popularity of any of its products by integrating and incorporating its products together. If Google does not feel that enough people are leaving Facebook for Google+, then they have the luxury of integrating Google+ with one of the largest and most visited sites on the planet, YouTube.
Video Sharing is Google+ Sharing
YouTube has changed its traditional video “Like” button into a Google+ “Share” button. Now instead of only liking a video and sharing your preferences with other YouTube users, you are sharing your video preferences, likes, and dislikes with your own social network through Google+.
What Google wants Google gets. Google is large and it dominates the internet space. If one product is struggling, Google will find a way to make it strong by integrating it and incorporating it into its more popular products and finding a way for users to be forced to use it.